Vino Verified delivers transparency for wine – from the vineyard to your glass. We bring you the full story behind each bottle including details about the farming and winemaking methods. At Vino Verified, we recognize that belonging to a particular category of wine does not tell the whole story. We go beyond labels and give consumers a way to discover producers that offer authenticity, across a range of wine categories.
- Transparency
- Authenticity
- Knowledge
- Discovery
Transparency
Vino Verified provides transparency on what happens in the vineyard and in the cellar. You’d be surprised what some wines contain and what’s hidden from view.
Vino Verified only works with producers who are happy to tell you everything that is in their wine, details about their farming and winemaking methods, and the steps the wine goes through – from harvest to winery, from start to finish – until it gets to you. We also give you information on what the producer is doing to promote sustainability.
Authenticity
Authentic wine from great producers is one of life’s greatest pleasures. The best winemakers start in the vineyard; they don’t try to ‘fix’ a wine in the cellar via chemistry or added ingredients. They know that terroir is key: the character of the wine is influenced by the very land on which the grapes are grown.
They bring their talent and passion to the winery too. Each wine reflects choices made in the vineyard and in the winery. Vino Verified provides the platform for the winemaker to talk to you about these choices.
Knowledge
With a tap of your phone, discover the information that is important to you. Learn about the winemaker, where and how the grapes are grown, the terroir of the vineyard, and the practices employed in the cellar.
Get the insider view - the next best thing to taking a trip to the winery
Discovery
We share some of our favorite publications so feel free to dive in even deeper!
Instead of having to search for information about a wine, we provide direct links to relevant articles, videos and books. Imagine instantly accessing a podcast by the winemaker about the wine you are about to have for dinner, while you are cooking!
Look for the Vino Verified tag on wine bottles, and from our app, scan the tag with your phone. This tag, uniquely identifies a wine bottle and will give you detailed information on this wine.
Learn details about the farming and winemaking techniques, the grapes used, the vineyards, the winemaker. In short, discover all the information about the wine that is important to you - in an easy, intuitive fashion.
Download the browser extension once. Once downloaded, when you go to your local wine shop’s
website, you will see the Vino Verified icon for wines that are on our platform. Click on this icon to see
detailed information on the producer, vineyard and cellar practices, and links to relevant articles.
Organic, Biodynamic, Sustainable, and Natural wines all share the goal of producing wine in an environmentally conscious way. These winemakers and growers work to achieve a natural balance in the vineyard, optimizing the innate characteristics of the land and vines to defend against pests and disease, with minimal intervention through artificial products. In the cellar, winemakers work with more caution, in an effort to interfere as little as possible. They don’t want to add or take away from what the wine naturally provides. This is a distinctly different approach than is taken with conventional wines.
These categories are very different though when it comes to the actual laws that must be followed. Wines certified as organic or biodynamic must adhere to a multitude of regulations. The sustainable and natural wine categories provide guidelines as opposed to strict rules. The vast array of terminology, laws, and classifications create unclear, mixed messages. In addition, a grower may follow some, most, or even all practices associated with being organic or biodynamic, but choose not to become certified. These nuances can get lost when just using simple labels. We bring you the whole story of a wine.
The Vino Verified app helps you bring the story of your wine to the consumer, sharing details of your vineyard and winemaking practices in a way that is easily accessible and intuitive. We provide a seamless connection to the consumer; as soon as you update information in the Vino Verified application, the next time a consumer scans one of your wine bottles with our tag on it, they will see it.
Highlight the practices you are already doing. Vino Verified provides an easy way to convey the great things that are already happening in your vineyard and cellar. We offer links to different media so you can share photos, podcasts, video interviews, as well as traditional reviews and relevant articles. Sometimes it’s hard to blow your own horn; Vino Verified does it for you.
We’ve implemented a browser extension that overlays a wine shop’s website. Each customer need only download the extension once and then every time they go to your website, they will see additional information. There is no work required on your part, yet your customer gets an enhanced online shopping experience. For all wines that are on the Vino Verified platform, we overlay a small icon next to the wine name and description. When the customer clicks on this icon, they see details about vineyard and cellar practices, as well as links to relevant publications.
Especially with the COVID19 restrictions, it is hard to get the information you normally would, first of all from the distributor/importer and then from you to your customers. It is more difficult for people to come in to your shop and spend the time talking with your staff. Customers may or may not like talking on the phone. Vino Verified gives your customers the information that in the past has come from your knowledgeable staff.
As research has shown, when the customer has access to more information, it is likely to result in additional purchases. All this comes with NO changes required on the part of the retailer website.
The wines on our platform can optionally have a Vino Verified tag affixed to each bottle. This tag, along with the Vino Verified app which is based on NFC technology, enables the consumer to access the same set of detailed information that’s available in the browser extension just by scanning the tag with their phone from within our app. Your customer can easily check out what the winemaker says, reviews, or even access a podcast about the wine while they’re drinking it, just by tapping their phone and holding up to the bottle!
